Wednesday, October 16, 2013

Webinars on Ethnic Marketing

The University of Maryland, the University of Maine, and Ohio State University are cooperating to hold a series of webinars on the ethnic marketing of lamb and mutton. The webinars are being supported by the American Sheep Industry Associations Let’s Grow with TwoPlus program. The series will also be applicable to goat producers, as the marketing of sheep and goats is similar.

The webinars will be held on consecutive Tuesday evenings (7 p.m. EST) on November 19, November 26, December 3, and December 10. Each webinar will last for approximately 1 hour. An additional 30 minutes will be allowed for questions. Interaction will be via a chat box. Participants will be expected to actively participate through practical home assignments and activities.

Date     Topic
I. Nov 19      Ethnic Market Background
II. Nov 26      Understanding ethnic consumers
III. Dec 3      Understanding and evaluating your marketing options
IV. Dec 10      Developing a marketing plan

Anyone with an internet connect may participate. High speed internet access is suggested. The webinars are free, but pre-registration is required. Participation is limited to 100 log-ins.

The webinars will be hosted by the University of Maryland. Pre-registration will be via the University of Maine at

Webinar recordings

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