Sunday, March 6, 2011

Engage the public

Livestock producers and processors wanting tools and advice for communicating with consumers and others interested in animal handling and other issues can seek help from a new website,

Produced by the Center for Food Integrity (CFI), the website includes primers on social media, advice on writing letters to the editor and op-ed articles and sample scripts and documents for various types of communication.

The home page includes a Twitter feed, headlines of interest to industry and special alerts about issues raised in media reports.

The forum is intended to help farmers and others "connect with a population that has little understanding of today's food system," CFI said in a news release.

Source:  American Sheep Industry News, 3.4.11

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